This makes for a poor user experience and is an excellent example of why First Input Delay is not only an important metric for ranking with Google, but also why it’s a key factor of the technical health of your site to remain reliable, attractive, and trustworthy to your users. Now, the user is purchasing two items when they really only wanted one. A great example is a repeat action, such as double-clicking “add to cart” because the user didn’t think the action initially worked. In general, users expect near-instantaneous responsiveness, and when input is delayed, it can lead them to errors. The goal is to make the journey fast and seamless so a user can navigate, explore, and get to their destination without a clunky or negative experience. However, if you end up with a rock in your shoe, you are going to snap out of the “experience” and focus on the friction you feel from the small hurdle you encountered.įirst input delay is focused on eliminating the friction in movement-to-movement interactions with your site. In real life, as you move from one destination to the next, you are typically unconscious of the mechanics of your movement. Google likens a user’s page experience to a journey and is focused on removing distractions and potentials for errors. The science behind the web vitals update required, included, and considered extensive research. Interactions such as zooming and scrolling are not measured and included in the First Input Delay metric. Interactions that are measured for FID include: This is also commonly referred to as Input Latency. FID is measured in milliseconds and calculates the time that the browser’s main thread is idle-the time between a user interacting with the page and how long it takes the browser to start processing that interaction. It is measured in real-time with real users that are coming to and navigating your page and site. ![]() What is FID?įirst Input Delay is a real-user web performance metric, meaning that it cannot be lab tested. ![]() Have you ever opened a web page and had to wait in limbo to interact with it? Optimizing for FID not only fixes that but can improve your chance of ranking.įurthermore, improving First Input Delay can increase the likelihood that a user will stay on your site and open up more opportunities to entice them with other content, or move them down the funnel and closer to a conversion. ![]() In simple terms, optimizing FID makes your pages respond more quickly to user interactions. While First Input Delay as a ranking factor may seem overwhelming, improvements for FID truly are beneficial for your site and user experience. First Input Delay (FID) measures the incremental time between when a user first interacts with a web page, and how long it takes the browser to process that interaction.įID was selected by Google as one of the key ranking metrics in the Core Web Vitals update that rolled out in 2021 a core algorithm update with a focus on enhancing user experience.
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